Benefiting from a Data Culture: The Curious case of Book My Show
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Data is more than just information: it is a state of mind. Every member of the marketing department needs to use data to plan, execute and measure powerful campaigns. Bookmyshow uses Alteryx effectively to move away from the risky, “gut-feel” decision making style to cultivating a data driven culture.
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Abhisheck Bharadwaj: Head at Alteryx Business Practice, Team Computers at Cypher 2017 big data in healthcare | |
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| Science & Technology | Upload TimePublished on 9 Oct 2017 |
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