Kapil Malhotra: Head – Analytics at PepsiCo speaks at Cypher 2017

Setting up Analytics for success: Learnings from implementation in an FMCG business
In this talk, Kapil will share his learnings from implementation of analytics in an FMCG business:

Designing the organization structure, and hiring right people

· Setting up processes – inter/intra functional

· Partnering with other functions / global and co-own the agenda

· Overhauling business reporting – no more, no less; data democratization

· Enabling business strategy and planning – forecasting models / processes

· Optimizing sales and marketing – ROIs, growth opportunities, sales focus, megacity hyper-targeting

· Building transformational platform – automated analytics and reporting

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Kapil Malhotra: Head – Analytics at PepsiCo speaks at Cypher 2017 big data in healthcare
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Science & Technology	Upload TimePublished on 9 Oct 2017

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